Archive
It’s all in the details
They cost the least and create the most effect: the clever details of communication. Rory Sutherland talks about it vivaciously… and instructively! A video to watch till the very end.
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dec10
How good is the relationship between your brand and its clients?
Companies that address whatever it is that’s on their clients’ minds are relevant and will have better results, at lower costs. You may think that makes perfect sense because that’s how you build a relationship. But which medium has the highest scores on relevancy? Is it television that broadcasts your commercials and allows you to bring across the right emotion? Is it print; the newspapers that have their radiance of authority? Is it the billboards? Is it your website?
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dec10
Food for thought from Forbes: “Never redesign your website again”
You know the feeling? Your website is only 18 months old and already feels old fashioned? To think of all the pain, effort, time and money it took to get it there in the first place… This article from Forbes deals with the continuous redesigning of websites.
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dec10
Now that’s creative!
Have you ever been in a presentation and noticed that the often-heard expression “Now that’s creative!” can be really ambiguous? I’d say it’s an expression that usually announces bad news. The creativity of ideas has ceased to be the point of it all. Because if creativity is your main focus, you end up in an endless discussion full of subjectivities. “Now that’s creative!” usually means:
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dec10
Sympathy for the brand
Even for brands there’s truth in the saying that everything is about simplicity. A successful sales promo radiates that!
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Aanbevelingen
‘It’s good to work with Vibes, they are very good at translating a complex message into an effective strategy and communication that everyone understands.’
‘It’s so inspiring to work with Vibes: they understand what you stand for and translate this into golden words. Thanks!’
‘Harriet is a die-hard brand professional, professional, precise and dedicated. Apart from that she is a true pleasure to work with, in times of tight deadlines she keeps calm and brings in a good sense of humor!’
‘Vibes for your Brand are a superb sparring partner. They help us sharpen our ideas and clarify our goals. Solid, reliable and there when you need them. And their copy strikes home.’
‘Kick out that full service agency and choose Vibes; more fun, better and less expensive.’
‘Martin Vesseur. Both an artist and a dedicated professional copywriter. His ideas are exciting. His words are spot on. He charms through his commitment and excitement for ideas that work. It’s a great reassurance to have Martin in the rolodex for whenever urgent extra creative leadership is required.’
‘Vibes for your Brand is creative, surprising and reliable. More than that: the understand the interaction between people and you can see that in their work for brands. They came up with our name Switch to Silence and that says something about their ability to understand what we’e doing and who we want to reach. […]
dec14
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