Sympathy for the brand
Even for brands there’s truth in the saying that everything is about simplicity. A successful sales promo radiates that!
Recently I filled up my gas tank at a BP station. The lady behind the counter said to my child: ‘You must be wearing a seatbelt!’ The answer was yes. To which the BP lady responded: ‘In that case I have something for you.’
Since then my daughter has a nice armadillo, proudly attached to the seatbelt. In Dutch, the words for armadillo and seatbelt are rather similar: ‘gordeldier’ (for armadillo) and ‘gordel’ (for seatbelt). (To give you an idea: change ‘armadillo’ to ‘belt animal’ in English.)
This name turned into the topic of the day. Because what can be a silly word game for adults can still be highly interesting for children. Does an armadillo really exist? Unbelievable.
In the midst of all those expensive sales promos and eternal soccer stickers, something like this is a relief. Simply making a gesture that has real value (helping children with traffic safety).
That’s ingratiating. That’s building a brand.
Martin Vesseur | Vibes for your Brand
Aanbevelingen
‘It’s good to work with Vibes, they are very good at translating a complex message into an effective strategy and communication that everyone understands.’
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‘Kick out that full service agency and choose Vibes; more fun, better and less expensive.’
‘Martin Vesseur. Both an artist and a dedicated professional copywriter. His ideas are exciting. His words are spot on. He charms through his commitment and excitement for ideas that work. It’s a great reassurance to have Martin in the rolodex for whenever urgent extra creative leadership is required.’
‘Vibes for your Brand is creative, surprising and reliable. More than that: the understand the interaction between people and you can see that in their work for brands. They came up with our name Switch to Silence and that says something about their ability to understand what we’e doing and who we want to reach. […]