Companies that address whatever it is that’s on their clients’ minds are relevant and will have better results, at lower costs. You may think that makes perfect sense because that’s how you build a relationship. But which medium has the highest scores on relevancy? Is it television that broadcasts your commercials and allows you to bring across the right emotion? Is it print; the newspapers that have their radiance of authority? Is it the billboards? Is it your website?
You know the feeling? Your website is only 18 months old and already feels old fashioned? To think of all the pain, effort, time and money it took to get it there in the first place… This article from Forbes deals with the continuous redesigning of websites.
Have you ever been in a presentation and noticed that the often-heard expression “Now that’s creative!” can be really ambiguous? I’d say it’s an expression that usually announces bad news. The creativity of ideas has ceased to be the point of it all. Because if creativity is your main focus, you end up in an endless discussion full of subjectivities. “Now that’s creative!” usually means: